New Packaging Design For an Old Console

Home of the most iconic console intro music

Background

For this assignment we were prompted to create our own dieline. We had to make sure when setting up the dieline that all the proper industry standard practices were used. For example setting up the fold lines, trim lines and bleed zones. We also designed our own packaging that would go onto the dieline. I chose to redesign my favorite console from my childhood, the Nintendo GameCube, in a modern style.

Challenges

Starting off with my redesign I wanted to capture the style of the current Nintendo Switch console box. However, because the GameCube came out in 2001 and the internet wasn’t as easily accessible back then, there are not many high quality pictures to put on my box design. With some touch ups in Photoshop and digging deep looking for good images I was able to move forward with the design. Next I wanted the actual opening of the box to be interesting and memorable. I ended up using a design where the top half of the box would split open and reveal the console. I got all the dimensions from a dieline website called Pacdora but still had to create the dieline myself.

Redesign Concept

I wish I still had my old GameCube so I could’ve taken some product photos myself, but unfortunately I had to use images online. I took heavy inspiration from the Nintendo Switch box and how the packaging is for the most part just images of the console. I used a deep purple and black for the majority of the box design to keep it in line with the logo. A big Nintendo logo is featured at the top of the box where it would split, revealing the GameCube.

Conclusion

Unfortunately I was not able to print out my dieline and assemble the packaging. The dieline printer we had access to had unexpectedly broken down. However Pacdora lets you upload a design into the website to get a mockup of how the packaging might look when completed. So while it is covered in watermarks at least I can give you a general Idea of what it would've looked like when completed. This project was overall very fun for me and I got to learn a lot about properly setting up files for printing physical designs.